![]() As of December 31, 2021, sales-assisted customers represented 30% of Vimeo’s revenue. Nearly 80% of Vimeo’s new sales-assisted contracts came from customers who were existing free users or self-serve subscribers first. Sales-assisted plans provide additional features beyond Vimeo’s self-serve plans, plus options for dedicated support, account management, service level agreements, and professional live event services. These services have increasingly added support for video features, including screen recording, video hosting, playback, and video creation. Services that were not traditionally video-centric, such as Slack, Dropbox, and Canva.Two-way video communications software such as Zoom and Microsoft Teams allow multiple users to communicate with each other in real-time via video and are increasingly adding features that overlap with Vimeo’s platform, including support for Vimeobinars and centralized video management.Traditional online video distributors provide video hosting, content management, distribution, analytics, and in-stream advertisements to larger customers.Large social media platforms, such as Facebook and YouTube, offer a large built-in audience, social media-specific features, and the ability to monetize video plays through advertising.Competitionĭue to the breadth of Vimeo’s all-in-one video solution, Vimeo faces competition from a range of companies that provide cloud-based video software tools. Vimeo further believes that once Vimeo’s users begin to experience the benefits of Vimeo’s platform, they tend to expand significantly their use of video internally and externally. ![]() ![]() Vimeo believes that anyone who produces video content, markets to customers, works with distributed teams, or hosts in-person experiences is a potential Vimeo user. Vimeo’s target customers include small-to-midsize businesses (SMBs), larger enterprises, marketers, agencies, and creative professionals. Vimeo’s flexible video APIs (application programming interfaces) allow external developers and engineering teams to build applications using Vimeo’s technology. Interoperable, integrated, and Developer Friendly: Vimeo integrates with cloud-based software applications such as Shopify, GoDaddy, Dropbox, Google, Slack, Adobe, Mailchimp, HubSpot, Asana, and Figma.Customization tools: Vimeo provides the advanced capabilities of a live TV studio (on-screen graphics, video switching, audio mixing, audience Q&A and polls) and sophisticated marketing tools (branding customization, in-video calls-to-action, email capture, and cross-platform distribution) at an accessible price point.Vimeo eliminates purchasing and managing multiple software providers for editing, storage, publishing, and analytics. Centralized video solution: Vimeo’s business model focuses on providing an integrated video software solution that enables video creation, hosting, distribution, and measurement in one interface.How does Vimeo make money? What is Vimeo’s business model? Value Proposition
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